Basic Operational Management Glossary part 3 from POME by Gautam ...

Demographic Profile â€" Used in marketing to describe a particular segment of the population, for example social class, age, gender, income, etc. Demographic Segmentation â€" The process of identifying and dividing consumers into groups according ..... Expectancy Theory â€" A theory of motivation developed by Canadian Victor Vroom, Yale professor of management and psychology, established in his 1964 book, Work and Motivation, which essentially states that motivation necessarily ...