Create a Cult-Like Following: Marketing Lessons from the Grateful ...

As David Meerman Scott and Brian Halligan clarify in their new book, the Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape. .... He is a graduate of Kenyon College , where he listened to a heck of a lot of Grateful Dead in his dorm room. Brian Halligan Brian Halligan has seen the Grateful Dead perform more than 100 times. He is CEO & founder of HubSpot, a marketing software company that helps ...